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“Everybody’s a visitor—business travelers, conventioneers and leisure travelers—so we’re directing all our marketing at leisure,” said Charles Ahlers, president of the Anaheim/Orange County Visitor & Convention Bureau.

• OC saw 44.7 million visitors last year, with about 1 million of them attending conventions. Tourists spent $7.8 billion in OC in 2005.

• 42% male - 58% female, and 29% have taken a trip alone. And Generations X and Y are getting older—and they’re the ones who want personalized experiences that allow them to control the itinerary.

• Sixty-six percent of U.S. adults plan to take at least one vacation trip of 75 miles or more this year, according to a Travel Industry Association survey.

• California is the No. 1 “dream” destination for 34% of those surveyed.

• The popularity of TV shows “The O.C.,” “Laguna Beach: The Real Orange County” and “Real Housewives of Orange County” has generated buzz about the county nationally.

• Laguna Beach alone has seen the number of visits to its Web site increase from 600,000 in 2004 to 1.5 million in 2005. “Our name appears daily in papers across the country now,” said Judy Bijlani, executive director of the Laguna Beach Visitors and Conference Bureau.

• “We’re launching the biggest advertising campaign ever to appeal to the leisure traveler,” said Doug Traub, president of the Huntington Beach Conference & Visitors Bureau.

• “The city’s No. 1 objective is to turn Huntington Beach into a destination economy,”

• WELCOME reaches highly targeted affluent familes and convertioneers visiting Orange County more effectively than any other tourism publication.

• Average household income of $91,000

The largest tourism magazine in Southern California, WELCOME is highly regarded  by area hotels and their guests for its in-depth articles, colorful style and great photgraphy as a primary source for information about Orange County famliy entertainment and attractions.

Circulation & Readership

Frequency: Quarterly

Circulation: 70,000 copies
SoCal Magazine Readership: 210,000 per issue
Distribution: 200 Orange County hotels, high end apartment communities, John Wayne Ariport information Desk, Sidewalk Dispensers, Amtrak Stations.